Phillip Johnston

Phillip Johnston

Content & Product Marketing Leader

About

I'm a builder and cross-functional leader with more than a decade of experience inside technology companies, helping teams figure out what matters, create the systems to act on it, and execute without losing momentum. I've worked across fleet management, cybersecurity, travel and finance technology, and AI safety. The industries change, but the pattern stays the same: get close to the audience or principal, bring structure to ambiguous problems, and ship work that actually moves the needle.

I'm known for building processes that protect team capacity, managing stakeholders without burying them, and staying constructive when things get complicated. I can operate at the strategic level and roll up my sleeves when the work requires it. I ask a lot of questions, stay close to the customer, and would rather solve the problem than debate whose job it is.

My background is in brand, content, and product marketing, where I've led platform relaunches, built content programs from scratch, directed video series, and owned messaging strategy for technical products in competitive markets. That work requires skills that transfer anywhere: clear thinking, strong communication, cross-functional trust, and the ability to turn a messy brief into a finished deliverable.

What I Do

Content Strategy
Full-funnel content programs built around buyer personas, pipeline goals, and measurable outcomes rather than publication calendars.
Product Marketing
Positioning, messaging frameworks, launch strategy, and the full suite of assets that helps sales teams tell a coherent product story.
Demand Generation
Gated content programs, ABM campaigns, and nurture sequences that fill the top of the funnel and move prospects toward a sales conversation.
Brand & Messaging
Brand voice, tone guidelines, and messaging architecture that give distributed teams the tools to communicate consistently at scale.
Video Production
End-to-end production of customer success videos, brand films, product demos, and event content, from concept through final cut.
Sales Enablement
Case studies, solution briefs, and battle cards that give sales reps the right asset for every stage of the buying cycle.
SEO & Organic Content
Keyword-driven content strategy, cornerstone articles, and on-page optimization that build sustainable organic pipeline without depending on paid spend.
AEO & Generative Search
Content structured to surface in AI-generated answers and LLM-driven results, applying answer engine and generative engine optimization principles to keep brands visible as search behavior shifts.

Career

Alice Content Marketing & Demand Generation AI Safety & Security
Wise Systems Brand Marketing Logistics SaaS
Forcepoint Brand Leadership Cybersecurity
Solera / Omnitracs Brand & Content Strategy Fleet Management
SAP Concur Content & Video Marketing Travel & Financial Technology

Tools I Work With

HubSpot Semrush SalesForce Anthropic Claude .ai, Cowork, and Code OpenAI ChatGPT, Sora, Codex Google Gemini Google Analytics Google Tag Manager Google Search Console Google Workspace Microsoft Office Jira Wrike Asana Monday Drupal Wordpress Webflow